Your Choice of Smartphone Says Something about You- Study.
Android users were
found to be more honest compared with iPhone users. The research,
conducted in the United Kingdom, also linked the type of smartphone
users with other series of descriptive demographic and psycho-graphic
criteria.
The research,
published online in the journal Cyberpsychology, Behavior and Social
Networking is the first one to link psychological traits to typologies
of phone users, instead of just demographic criteria.
Smartphones and Psychological Profiles
As four in five adults in the UK own a smartphone, the
market is split approximately 50/50 between Android and iOS. The study
looked to find a correlation between personalities of the users and the
phone types, revealing important characteristics of the key demographics
interested in these types of products.
